Outdoorsy
RV Marketplace.
Find what moves you.
In coordination with
redesigning the website,
I worked on embarking on a complete rebranding of the identity, which represents the genuine intent to help the camper community by providing quality articles and digital goods.
The goal was pretty clear, the new type needed to resemble a friendly, fun yet professional character with lots of personality and energy. Also, it will be kept to present old logotype feeling at the same time. The Outdoorsy type also needed a stand-alone “O” character for smaller display usage.
Here’s a look at how it came together.
