My work at Navigate began with the brand: defining its visual identity through the logo, colour, typography, and iconography. I developed those foundations into a shared design language for the company’s digital products and communications.

From there, I designed the iOS application and extended the experience to CarPlay, carrying the same identity across different screens and contexts. My role connected brand design, design systems, product design, and creative direction.

From identity to interaction

I developed the brand and interface together. The brand icon became a primary action within the application, connecting Navigate’s identity to how people use the product.

A system across touchpoints

I translated the visual identity into reusable interface elements, with shared typography, colours, iconography, and controls. That system gave the mobile application, CarPlay designs, and marketing materials a consistent foundation.

Designing the iOS experience

I designed the mobile workflows around the map, from introducing the app and collecting trip preferences to presenting information during a journey. The interface combines map views with panels that bring the relevant questions and controls into focus.

I adapted the visual language and interface patterns for an in-car display, reworking the layout and information hierarchy for the wider screen. The designs bring the map, trip information, and controls together while maintaining continuity with the mobile application.