Navigate
Application.
AI-Driven Navigation
Our challenge was keeping the brand's essence intact in a UI system built for everyday use.
The main CTA was also the brand icon. One mark doing double duty made everything easier.
Navigate is a new ecosystem where people around the world contribute the data that powers its applications. By crowdsourcing high-value datasets and rewarding contributors, it's building a new class of community-powered software that can offer far more than today's tools.
Navigate Maps is the first step in bringing that ecosystem to life. It's a next-generation digital map that crowdsources high-resolution imagery to deliver better data, faster.
Rather than chasing traditional mapping features, Navigate Maps puts unique datasets and artificial intelligence to work helping people better understand the planet.
Primary fonts, colors, and icon sets
iOS user workflow (priority)
As a third step, everything had to carry over to iOS CarPlay too.
Design Lead, Product Design, Creative DirectionAI-driven navigation
Logo, brand identity, marketing assets, app icon, iconography, product design, design systems